The Japanese idea of "WA", harmony in all areas of life, guided the concept of the brand. For centuries, "WA" symbolized the agreement that the animated and inanimate world should aspire to. Today, the term is reflected in TORII design. Japanese objects are distinguished by beauty and functionality. TORII was created on the foundation of WA, it is a symbolic gate connecting the world of mortals and immortals, the watch is an amulet, that protects and helps to reach the destination safely.